Danish bacon brand Danepak have launched a new social media and marketing campaign called ‘The Serious Bacon Club’.
Creative Advertising agency isobel who worked with Danepak on the campaign has created a short film which features a series of bacon-obsessed individuals illustrating their love for Denmark’s favourite food.
Isobel’s head of content John Hobson said: “Early on we knew the creative idea was strong enough to be expressed in different ways on different platforms.
The Serious Bacon Club provides our long-term consumer relationship.”
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