Danish Crown Group’s Sokolow is on the verge of acquiring Polish meat producer Gzella for an undisclosed sum.
The deal is subject to approval from the Polish competition authorities, as Sokolow is already one of the leading meat producers in the country.
Gzella produces approximately 6,000 tonnes of meat a month and has a network of over 250 stores located throughout northern and central Poland.
If the agreement is approved, Sokolow will distribute its products through Gzella’s established network, while Gzella’s products will gain access to Sokolow’s 39 distribution centres and 51 stores.
Boguslaw Miszczuk, president of Sokolow S.A said: “Our mission is to be a valuable partner for our customers and the consumers. We do that by providing them with products in premium quality, that meet their expectations and needs and comply with the ongoing changes in dietary trends.
“The acquisition of Gzella Meat Group is another step to meet these objectives and it will enlarge the potential growth of the Sokolow Group remarkably.”
Miroslaw Gzella, founder and main shareholder of the Gzella Meat Group added: “When we decided to sell the Gzella Meat Group, we started looking for an investor with an established market position and a good reputation, which could bring Gzella the best possibilities to maintain and develop the current activities.
“Being a part of Sokolow means we will have the best possibilities to strengthen our market position, through continuous improvements of the Gzella profile and an even wider range of premium products.
“Sokolow is an industry investor with vast experience and the most advanced know-how in the industry.
“Thanks to the investment of such a reliable partner, the business I created will gain the necessary resources to strengthen our competitiveness and efficiency even more, and it is a priceless impulse to create innovative growth and expansion into new markets.”
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