Danish Crown has launched a new plant-based range under its Den Grønne Slagter brand, consisting of ready meals and meal components.
The range includes eight plant-based products, which includes veggie fars, veggie bites, BBQ burger, nuggets, schnitzel and veggie deller along with Indian-inspired dishes, Tandoori and Byriani.
The products are made without soy and with either Nordic or organic vegetables as the main ingredient.
Mette Schacht Færch, head of marketing and innovation at Danish Crown Nordics, commented: “We have worked intensively with these products to develop the right taste, texture and preparation, and this work showed that preparation is key to obtaining a good experience from the products. Briefly said, several of the plant-based products must be fried at lower temperatures than meat, and this is one of the things we will now emphasise to consumers buying one of our products.”
The new product range from Den Grønne Slagter is available in select Danish food retail chains and from the end of January also widely available in Danish supermarket coolers.
© FoodBev Media Ltd 2022
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