Danone’s Font Vella brand has introduced a new organic drink line in Spain, responding to the growing popularity of organic products with Spanish consumers.
Made with mineral water, fruit juice and a range of natural ingredients, the Font Vella Organic line will include two flavours: Orangeade with oregano and lemonade with basil.
Both drinks are free from artificial ingredients, and the fruit used for the drinks has not been affected by synthetic products such as pesticides, herbicides or fertilisers.
According to research conducted by IRI, demand for organic products is experiencing double-digit growth in the country, and the drinks have been created to cater to this trend.
The Font Vella Organic range will be available from Spanish retailers in 40cl bottles, with a suggested retail price of €1.45 per bottle.
© FoodBev Media Ltd 2020
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