De Soi, a premium non-alcoholic sparkling apéritif brand, has announced the launch of a new rosé-inspired, ready-to-drink canned apéritif, Très Rosé.
Très Rosé features a blend of adaptogens, including lion’s mane combined with saffron and botanicals such as rooibos. The new drink has notes of bright red fruits and subtle florals.
According to the company, Très Rosé was developed for consumers looking for a lighter alternative to a more traditional bitter apéritif.
Très Rosé joins the brand’s existing line-up, which includes Golden Hour, made with lemon balm and L-theanine; Champignon Dreams, crafted with reishi mushroom and passion flower; and Purple Lune, made with ashwagandha and tart cherry.
De Soi’s co-founder and American singer-songwriter, Katy Perry, said: “With Très Rosé, we wanted to create flavour that truly embodies the feeling of summer. Each sip takes you to a sun-drenched beach, a sparkling pool or a tropical island paradise.”
De Soi’s co-founder and chief product officer, Morgan McLachlan, added: “Très Rosé draws inspiration from the delicate profile of rosé, and elevates the experience with the subtle layering of mindfully selected botanicals. We carefully composed Très Rosé to bring the familiar feeling of enjoying a glass of rosé to the modern consumer seeking an occasion-worthy drink that is at once sophisticated, celebratory and reflects their wellness standards.”
Très Rosé can be purchased online in four-packs or in single cans from select retailers nationwide. The new flavour will also be available in 750ml bottles this autumn.
© FoodBev Media Ltd 2024