Deoleo has revealed new packaging for its Figaro line of olive oils in India as it aims to highlight the brand’s Spanish heritage and origin.
Figaro’s glass bottles have undergone more of a dramatic change, while the tin containers have subtle differences to reassure shoppers that it is still the same product.
Spanish multinational Deoleo said that its Figaro brand currently commands “a 19% share” of the olive oil market in India.
The changes to the tin container, specifically the 500ml, 1 litre and 5 litre variants, aim to give the packaging a shaper look, while also making it easier for consumers to find corporate and brand information.
In contrast, Figaro extra virgin olive oil in a bottle now looks “strikingly different”, with the glass much darker to better protect the oil from the detrimental effects of sunlight, and the bottle itself taking on a sturdier shape.
Deleo India general manager Susana Toribio Bustelo said: “Figaro in its green tin is synonymous with olive oil in India, and the tin packaging is admired by our consumers.”
Miguel De Jaime Guijarro, Deoleo chief commercial officer, added: “India is a key market for our business and therefore a crucial investment for the company.
“The company remains committed to delivering high-quality products and keeps a close watch on all processes, from procurement of raw materials from farmers to the end produce reaching consumers across the subcontinent.”
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