Diageo and The Flava People have collaborated on a new product launch: Guinness Cooking Paste.
The new paste features a blend of Guinness, honey and soy, and is designed to provide the “secret ingredient” to a variety of meals. It can be used as a stir in or a rub for meat and vegetables, for example.
Olivia Parkes, brand manager for Guinness at The Flava People, said: “Guinness is a beer with a unique standing in the world of food and has been associated with hearty home cooking for a long time now. This new paste is designed to expand shoppers’ relationship with Guinness and food – providing a more premium and versatile experience, while remaining easy to use.”
She continued: “Now we are looking for more meaningful foodie experiences in our homes to bring people together; from restaurant cook-a-longs to preparing meals from scratch for friends and family, dining in is the new dining out. Consumers are braver than ever with flavour and are always looking for new ways – and products – to take their dine-at-home experience to the next level.”
This latest innovation is part of a wider partnership between The Flava People and Diageo, which will see the launch of 10 new products over the next six months.
The Guinness Cooking Paste comes in a 200g recyclable glass jar and is available in Tesco stores. RRP £3.00.
© FoodBev Media Ltd 2021
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