Diageo has teamed up with The Flava People to introduce a new range of Guinness-flavoured recipe mixes to the UK market.
The new line consists of Steak & Guinness Ale Pie, Chilli Con Carne and Sausage Casserole stir-in sauces.
The mixes are designed to capture the unique essence of Guinness – described as having a ‘rich umami depth’ – into a range of dishes, enabling consumers to recreate the stout’s flavour in food at home.
Each product is vegan and free from artificial flavours and colours.
Based in Manchester, The Flava People works closely with customers to create bespoke food and flavour solutions. The companies revealed that a full range of Guinness sauces, rubs and cooks ingredients are planned for launch later in the year.
The three new Guinness stir-in recipe mixes will launch exclusively into Tesco this month for an RRP of £1.
Earlier this year, Guinness partnered with Ginsters to launch a brand new steak and stout slice nationwide.
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial