The guidelines reflect Diageo’s commitment to a holistic approach to reducing our overall impact on the environment across the whole of our value chain.
Andy Fennell, chief marketing officer, said: “Packaging is vital in delivering and protecting our valuable brands – and increasingly customers and consumers are demanding more sustainable packs from all leading consumer goods companies. Wal-Mart, for example, has established a comprehensive packaging scorecard on which suppliers are evaluated. These new guidelines will be adopted throughout our business to ensure we drive year on year improvements.”
David Gosnell, president global supply & procurement, said: “This is an important milestone that will ensure a consistent approach to developing new packaging and reviewing existing packs. The guidelines will not only help us meet our stretching sustainable packaging targets for 2015 but also support our engagement with customers and consumers – and further embed our position as corporate leaders in environmental sustainability.”
Source: Diageo
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