The fashion show provided a platform for the community to ‘show their heart’ while demonstrating a personal commitment to heart health education.
Models included state officials, student leaders and local health and wellness professionals. At the conclusion of the show, Diet Coke presented a $5,000 check to the Columbus Black Nurses’ Association in support of community heart health programmes.
Diet Coke Leadership ambassador, Lisa Field, said: “At The Coca-Cola Company, our operating philosophy is to Live Positively and The Heart Truth campaign very much embodies that idea. We are dedicated to encouraging people of all generations to be active, stay extraordinary and become advocates for heart health education programs.”
The Heart Truth, a national awareness campaign sponsored by the National Heart, Lung, and Blood Institute (NHLBI), is embraced by millions of people who share the goal of better heart health for all women. For the fifth year in a row, Diet Coke is supporting the campaign and using its cans and bottles, advertising and digital assets to reach people to raise awareness and funding for heart health programs across the country.
This year, Diet Coke cans and bottles have a new look throughout the month of February. The eye-catching whimsical design depicts a stick figure painting a large, red heart. In addition to the limited-edition cans and bottles, more than six billion packages of Diet Coke will carry The Heart Truth logo to raise awareness of women’s heart health year-round.
Source: The Coca-Cola Company
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