US ice cream producer Dippin’ Dots has expanded its range of beaded ice snack products with the introduction of a new flavour, released to celebrate the brand’s 30th anniversary.
Called frozeti confetti, the new flavour is a blend of lemon and blue raspberry ices mixed with confetti-shaped popping candy, and the flavour is named after the company’s mascot Frozeti the Yeti.
Dippin’ Dots will also be celebrating its 30th anniversary year with the introduction of a new marketing campaign, which will see sweepstakes, special giveaways, promotions and other events take place throughout the US over the year.
Dippin’ Dots CEO Scott Fischer said: “We couldn’t think of a better way to kick off our 30th-anniversary celebration than to introduce a new Frozeti Confetti flavour for our fans.
“The bold combination of Dippin’ Dots and popping candy will appeal to people trying our iconic ice cream for the first time, as well as those who nostalgically reminisce on enjoying our treats over the years.
“We are excited to keep the party going for our fans all year long.”
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