Doritos are partnering with the It Gets Better Project to produce a limited-edition product to celebrate and support the lesbian, gay, bisexual and transgender community in the boldest, most colourful way possible.
Introducing Doritos Rainbows chips, the first Doritos product in history made up of multiple, rainbow-coloured Doritos chips inspired by the Pride flag. The new product is available exclusively to consumers who donate to the It Gets Better Project, an organisation that seeks to provide hope to LGBT young people and inspire the changes to make the world a better place for them.
Starting today, consumers who donate $10 or more in support to the It Gets Better Project will be mailed a bag of Doritos Rainbows chips, while supplies last. The goal is to raise funds for the It Gets Better Project and the important work the organisation does in support of LGBT youth around the world.
Brett Peters communications director at It Gets Better Project said:”We’re honoured to partner with the Doritos brand to celebrate the momentous progress that has been made toward equal rights for the LGBT community in this country. By utilising the incredible reach that the Doritos brand has throughout the world, we can give hope to the LGBT young people who need it the most.”
The It Gets Better Project began in September 2010, when activist Dan Savage created a YouTube video with his partner Terry Miller to inspire hope for young people facing harassment. Five years on and the It Gets Better Project has turned into a worldwide movement, inspiring more than 60,000 user-created videos viewed more than 60 million times.
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