The brand Athena and the Athena Partners organisation were founded in 2003 by Trish May, herself a breast cancer survivor, to raise money for women’s cancer research, awareness and education.
DS Waters is a US-operated bottled water, water filtration and coffee service company with distribution across the US and is one of the nation’s leading companies in home and office bottled water delivery.
“The powerful combination of a leading bottled water company and a popular socially responsible brand will enable us to raise awareness and funds for the breast cancer cause on a level never before possible,” said May. “This is a dream that both Athena Partners and DS Waters share.”
The transaction will result in a national brand of bottled water that devotes funds throughout the year to find the cures for breast cancer. The Athena brand and other DS Waters’ initiatives target a sum of $1m to be raised over the next three years for breast cancer research, education and awareness.
“It’s a meeting of the minds and a melding of causes,” said Dillon Schickli, CEO of DS Waters. The Athena brand acquisiion will be in addition to the current DS Water’s relationship with Susan G Komen for the Cure and its promise to end breast cancer forever.
According to Tom Harrington, chief operating officer of DS Waters: “In the coming months, we plan to make Athena available on a national basis to those who desire to align themselves in support of this worthy cause.”
“The concept is simple yet powerful,” said May. “By choosing the Athena brand of water with its distinctive pink-ribbon label, consumers and businesses are empowered to join in the fight against breast cancer. Together, we’re going to save more lives.”
Source: DS Waters of America
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