This is the second introduction from D’Usse. Its VSOP offering, quickly adopted by industry influencers and celebrities, helped to reinvigorate and shake up the Cognac category.
“Following the highly successful launch of D’Usse VSOP, there is an opportunity to lead the evolution of the Cognac category even further,” said Robert Furniss-Roe, president of Bacardi North America. “Consumers are fascinated with dark spirits and care more than ever about the quality and level of craftsmanship in the brands they consume. D’Usse XO is the response to that request.”
D’Usse XO is an ultra-premium spirit made from the finest eaux-de-vie and is therefore available in limited quantities only. It will be seeded via exclusive introductions to trade and cultural influencers.
The new Cognac will retail for a suggested retail price of $230 for 750ml and will be available in key cities across the US.
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