E&J Gallo Winery’s premium wine brand Apothic Red will be running an extensive sampling campaign throughout October, which will encourage consumers to Discover their Dark Side and aims to reach a total of 20,000 people.
A bespoke Apothic Red sampling stand will visit over 30 Sainsbury’s and Tesco sites across the UK from 5 – 31 October, sampling Apothic Red wine to more than 20,000 consumers. In addition, customers will be invited to take a questionnaire using an app specifically designed for the campaign. The questionnaire will lead participants to reveal a hidden personality trait and help them discover a darker side to themselves.
EMEA marketing director Olga Senkina said: “We are very excited to be taking Apothic Red on the road this autumn. By highlighting the brand’s mysterious characteristics and encouraging trial, we hope to attract wine drinkers who would often be reluctant to drink red. Our sampling activity aims to capture the imagination of both new and existing drinkers, optimise trial and drive awareness of the brand across the UK.”
Apothic Red is created using a blend of four distinct Californian red grapes – zinfandel, merlot, syrah and cabernet sauvignon. A rich and smooth wine with flavours of blackberry, dark cherry and hints of mocha, chocolate and brown spice, it is sophisticated and intriguing and is available in most major supermarkets across the UK with a recommended retail price of £9.99.
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