Ella’s Kitchen will this month roll out a new packaging design for its baby dry cereals, created by London design agency Biles Inc.
The new look focusses on clean and simple design to optimise the “childlike qualities” of Ella’s Kitchen on the relaunch of the baby dry cereal range, Biles Inc. said in a statement.
Biles Inc. were appointed by Ella’s Kitchen as their branding and packaging design agency in July 2015.
Anthony Biles, principal at Biles Inc., said: “We are thrilled to be working with Ella’s Kitchen, it’s an icon in the category and a much loved brand. With this redesign, we have looked to build on its existing assets, to boost brand personality, and to simplify the range navigation, whilst keeping the packaging clean, simple and childlike.”
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