Elopak has launched its latest carton innovation for fresh products, the Pure-Pak Sense carton, an original, contemporary pack with improved appearance and functionality.
Reflecting the global trend to combat food waste, the Pure-Pak Sense carton features easy-to-fold lines. This feature enables consumers to fold the carton and squeeze out more of the product from the pack, ideal for high viscosity products. The easy-to-fold lines also enable convenient flattening of the empty carton, reducing volume in waste or recycling facilities.
The carton features an arched top fin with a print option that provides a tool for better range navigation and enhanced communication of promotional messages.
The rounded, smooth front provides a seamless print area and a new form and shape. This carton looks and feels different with an embossed ‘first touch’ zone on the top sides of the pack, giving consumers a tactile experience with better handling.
“Today, a carton has to be more than just a generic package for liquid food,” said Dr Christoph Schönig, Elopak’s director global marketing. “Packaging is an important element of the marketing mix for our customers and as such it must enable business growth. Therefore, Elopak’s goal is to consistently improve its packaging solutions to meet current needs in terms of appearance and functionality, as well as cost and flexibility.”
Elopak has developed its latest carton to be a cost-efficient and flexible option running on existing filling lines with a minimal investment in a retrofit kit. Products can currently be filled in 1-litre Pure-Pak Sense cartons with a 500ml carton size available from early 2015.
© FoodBev Media Ltd 2020
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