Empire Bespoke Foods has launched a range of mixing sachets to help UK consumers make authentic Indian dishes at home.
Called Soul instant masala mixes, the portfolio claims to bring all the spices and seasoning shoppers need to cook an authentic meal, simply by adding fresh ingredients like tomatoes, vegetables, onions or cream, with a maximum preparation and cooking time of 20 minutes.
To satisfy consumers who may only experience Indian cuisine by eating out or ordering a takeaway, Empire Bespoke selected three of the most popular Indian dishes for its range: butter chicken, chicken tikka and paneer tikka.
The packaging illustrates when the ingredients need to be added, with steps to follow numbers from one to three, to make the cooking process as simple as possible.
The launch follows on from the Soul ready-to-heat ambient Indian side dishes in microwaveable pouches.
Each sachet will be available with a recommended retail price of £1.
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