Launched in 2004, Thai Taste consists of more than 50 products, all exclusively made in Thailand from fresh, locally sourced ingredients with no artificial colours, flavourings or preservatives.
The new packaging formats have helped reduce the amount of packaging by 69% to enhance the brand’s environmentally friendly credentials, while also providing more impact and visibility in-store.
The packaging revamp will see the Thai Taste Green and Red Curry and Pad Thai meal kits changed from the current plastic boxes to tear-off pouches. With Thai food occasions on the increase in UK, the Green and Red Curry Pastes, which previously came in tubs, will now be available in resealable pouches for easy use and to retain freshness once opened.
Sold in Asda, Sainsbury’s, Waitrose, Ocado, Morrisons and Tesco priced from £2.28 in 224g formats, while the Red and Green Curry Pastes are available in Asda, Sainsbury’s, Waitrose, Ocado and Tesco from £1.88 per 200g pouch.
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