The first ever report from AIJN reveals that widespread economic recession held back total fruit juice and nectar consumption in 2009, with 11,260m litres consumed across all EU 27 countries.
“Our aim is quite simple: to offer insight and an overview of our industry,” said AIJN chairman Andrew Biles. “Fruit juice is well placed as a healthy beverage in the 5-a-day recommendation for fruit and vegetable consumption. We are active, enthusiastic and alert to the needs of consumers we serve, and we continue to innovate and develop new products. Juice is the base of many evolving consumer trends to suit the lifestyles of the young and older for consumption either in the home or on-the-go. As a product of nature, fruit juice will continue to play an increasingly important part in our daily lives.”
“There are tremendous opportunities for juice and nectars at the moment, as the category capitalises on its health and well-being virtues,” adds Zenith market development director, Gary Roethenbaugh. “The market outlook is positive, with continued moderate overall growth predicted to increase sales a further 1.2% to reach 11.8bn litres by 2014.”
A digital edition of the report can be viewed here
Source: AIJN
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