Every Can Counts forms part of a bigger environmental plan that West Midlands Fire Service has introduced to ensure staff are committed to protecting the environment. One of the key parts of the environmental strategy is to encourage staff to reduce the amount of waste they generate, and to reuse and recycle whenever possible.
Senior safety, health and environmental manager for West Midlands Fire Service, Elaine Debenham, said: “A number of initiatives have been put in place in the last few years to promote environmental awareness among staff and to actively reduce the service’s carbon footprint. Every Can Counts is an ideal way for us to promote the can recycling message to our employees and encourage them to recycle.”
Source: Every Can Counts
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