Mineral water brand Evian has announced its entry into the domestic water dispensing market by unveiling the Evian (re)new, a water dispenser which features a 5-litre ‘bubble’ made from 100% recycled plastic (rPET).
Evian (re)new will launch as part of an initial pilot in Paris and London in May, with 200 selected consumers trialling the new machine.
Filled with Evian natural spring water, the collapsible 5L rPET ‘bubble’ features a 100% recyclable ‘skin’ that contracts when the natural mineral water is consumed, taking on a new shape after each use. Evian claims that this solution uses 66% less plastic per litre of water than a 1.5-litre Evian bottle.
To refill the dispenser, consumers can press a button on the base of the appliance, which is connected to the Evian (re)new smartphone app. This app tracks the amount of water consumed and notifies users when a refill is needed.
This new innovation was developed as part of Evian’s 2025 sustainability programme, which also saw the Danone-owned brand commit to make all of its plastic bottles from 100% recycled plastic by 2025.
Patricia Oliva, Evian global brand vice-president said: “At Evian we owe everything to nature and are committed to a healthy planet. This will only be achieved by new ways of thinking and of doing business.
“And this is why we’re challenging ourselves to reinvent new ways to provide Evian natural mineral water to consumers.
“This unique bubble design represents a breakthrough in design thinking which brings the purity of Evian natural mineral water from the source to the home in a more circular way.”
Virgil Abloh, Evian creative advisor for sustainable innovation design, added: “I’ve always been inspired by great design and how it can shape our lives, which is why I’m excited to see Evian pushing the boundaries with the design of this disruptive new product that will transform the way we drink Evian water at home.”
© FoodBev Media Ltd 2019
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