The new range of tropical flavours includes passion fruit, coconut, pineapple and mango, and citrus options such as orange and mandarin.
Wild’s portfolio also includes exotic kaffir lime, pink guava, guarana? and camu camu flavours for consumers who want even more variety.
Tropical fruits are in high demand. 2014 research by Innova indicates pineapple, mango, passion fruit, coconut, lemon and guava were the most popular tropical fruit flavours among new product launches in the soft drinks sector from 2007 to 2013.
© FoodBev Media Ltd 2024