The ‘Naked Message in a Bottle’ campaign will enable users of the social networking site to ‘drink’ Naked Juice, send virtual bottles to their friends and leave a message using the new application.
For every bottle passed on (up to 400,000), the brand will donate five cents (up to $20,000) to Keep America Beautiful and its recycling education initiatives. Users can then track how many people have passed the bottle on and see how much money they’ve helped to raise.
President and CEO of Keep America Beautiful, Matt McKenna, said: “Keep America Beautiful engages individuals to take greater responsibility for improving the environment. That responsibility starts with making smart choices about the products we choose, and ends with smart choices about how we dispose of waste. The Naked Juice ‘reNEWabottle’ represents a commitment to sustainable design that supports a closed loop, and encourages responsible consumer choices. We’re happy to be a partner in this effort.”
Source: Naked Juice
© FoodBev Media Ltd 2024