Halloween is currently the third most popular spending occasion in the UK after Christmas and Easter. With volume of soft drinks sales increasing by 4% in the lead-up to the occasion last year, the limited edition packs are designed to be a popular ‘treat’, particularly with at-home celebrations.
Available from the end of September, the packs will feature Halloween-themed graphics on multipack formats across Fanta Orange, Orange Zero, Icy Lemon and Fruit Twist SKUs, and 2-litre Red Fruits.
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