Fever-Tree has released a new limited-edition cucumber tonic water in the run-up to summer, to give consumers “the taste of British summertime”.
Fever-Tree Cucumber Tonic is flavoured with a natural cucumber essence, extracted through a low-temperature distillation process from General Lee cucumbers to capture the cucumber essence.
The brand says that the essence blends perfectly with the “gentle bitterness” of the tonic water, and that the drink is a perfect accompaniment to floral gins when served with a cucumber ribbon.
The drink joins the brand’s Refreshingly Light range, which Fever-Tree introduced in March, and the release of the limited-edition flavour was inspired by the success of the brand’s first limited edition drink, Clementine and Cinnamon tonic water.
Fever-Tree innovation director, Rose Black said: “Cucumber is a quintessentially English flavour which has a strong association with summer drinking.
“By using pure cucumber essence distilled directly from the cucumber, we have created a great tasting, refreshing tonic that is the perfect drink to be enjoyed during the summer months.”
Fever-Tree Cucumber Tonic will be available from Sainsbury‘s from 1 June and from Waitrose later in summer, with a suggested retail price of £1.70 for a 500ml bottle.
Yesterday, Fever-Tree announced that it had opened a new US headquarters in Brooklyn and taken over direct control of its US operations through its subsidiary in the country, Fever-Tree USA, as the company targets further growth in the US market.
© FoodBev Media Ltd 2018
Subscribe to FoodBev Media’s updates today for the latest food and beverage industry news and free insights delivered straight to your inbox!
Sign up here.