Launched this week, Findus The Fisherman 10 Fish Fingers are made from 100% sustainable Alaskan Pollock fillet – a natural source of omega-3.
Commenting on the new release, Lynn Saul, head of marketing at Findus Ltd, said: “There’s no doubt that the UK is a nation that loves its fish fingers, and our new Findus The Fisherman 10 Fish Fingers will undoubtedly be a hit with consumers.”
The fish finger market is currently valued at £86.9million, which is an increase of 7% over the last year.
Findus The Fisherman 10 Fish Fingers will be available from Iceland and independent retailers, and the 300g packs have an RRP of £1.65.
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