As part of FPI’s commitment to conducting business sustainably, the company has completely converted its packaging for US-produced items, and is in the process of completing the conversion for items produced overseas.
Jim LaBelle, FPI’s vice president of marketing, noted that the transition to more sustainable packaging is in keeping with FPI’s new positioning of We Sea What’s Next, which was recently introduced along with FPI’s newly designed website.
LaBelle said: “As an industry leader, we can play a major role in moving the seafood category towards a more sustainable future. This packaging transition underscores FPI’s commitment to sustainability, whether it be the sourcing of raw materials or the sustainability of our packaging.”
The transition from traditional white paper packaging to the new kraft master cartons ensures that FPI’s packaging is made of 100% recycled fibres that have been sorted and processed to remove any contaminants or metals.
The pre-printed signature combination of FPI’s traditional logo and the accompanying blue banner have been printed using water-based, metal-free inks.
The new FPI packaging carries the Eco-Advance Certification logo, indicating that the packaging is made from 100% recyclable materials.
Source: Fishery Products International
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