The new centre will focus on developing innovative dairy products and premium ingredients, specifically designed to meet the needs of local Chinese customers and consumers.
Speaking at a formal launch ceremony today, Fonterra CEO, Theo Spierings, said: “Demand for dairy nutrition expected to double by 2020 and the way people consume dairy will change.
“The opening of the state-of-the-art Shanghai Innovation Centre will help us build and grow beyond our current product and ingredient offerings and better meet the needs of local Chinese consumers and customers,” Spierings said.
“China is a significant priority in Fonterra’s global strategy and our Innovation Centre will help us develop unique products and formats that suit the needs of the local population.”
In particular Spierings said the centre will focus on developing unique products and formats that tap into growing dairy consumption trends in China, by leveraging Fonterra’s world class dairy protein research and development capability in New Zealand.
President, Fonterra China, Phillip Turner said that the new Shanghai Innovation Centre will also allow Fonterra to work more closely with major customers and the foodservice industry.
Turner said: “As well as focusing on developing new products and ingredients, the centre will also carry out a number of product training courses for major customers, primarily focused on the Anchor dairy product line.
“Fonterra Advisory Chefs will help deepen customers’ technical knowledge and develop innovative recipes to meet customers and consumers’ needs.”
Turner added that the centre will employ local staff, who will be trained in product formulation, product production, operating procedures and food safety systems.
Source: Fonterra
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