Food delivery platform EatFirst will set about trying “to radically evolve the UK’s dining in experience” after securing $8m’s worth of investment.
The capital injection will allow the app-based restaurant brand to significantly build on its rapid success and growth, and could lead to it becoming the largest online restaurant worldwide within three years, EatFirst claimed. It has already achieved month-on-month sales growth of 30% and has delivered over 100,000 meals to date.
Supported by Germany-based incubator Rocket Internet, one of the world’s largest internet platforms outside of the US and China, its strong food business experience and record in building IT platforms is enabling EatFirst to expand and reach the next stage of its growth, the company said. This was due in part, it added, to the UK restaurant sector’s booming growth; it has risen by 39% since 2010 as a result of increased consumer spending and greater disposable incomes.
EatFirst co-founder and CEO Rahul Parekh said: “The future of the restaurant category is online, and we are at the forefront of this shift. We want to grow the UK restaurant sector and offer an additional option that is high in quality and healthy. Consumer lifestyles are continually evolving, and we noticed an opportunity to explore further. We’ve seen huge demand over the last nine months and this investment will enable us to reach new heights, as well as develop and grow within the restaurant sector.”
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