A guide, published by IGD, provides a set of principles for UK businesses to communicate the fruit and vegetable content of ‘composite’ food products that contribute half, one or more of the five portions consumers are recommended to eat or drink each day.
Examples of composite foods include:
The industry has agreed limits to the amount of sugar, salt and saturated fat allowed in a composite food labelled as contributing to your five-a-day, to help move consumers towards a healthier and more balanced diet.
Joanne Denney-Finch, chief executive, IGD, said: “IGD ShopperTrack research shows that 46% of shoppers expect to buy more products that contribute to their five daily portions of fruit and vegetables over the next 12 months.
“Under the auspices of IGD, a working group consisting of nutritionists from the food industry, trade associations and NGOs has agreed these guidelines, which help consumers to do just that.
“Labelling the number of portions in composite foods helps consumers increase their five-a-day intake and encourages food businesses to add more fruit and vegetables to their products.”
Source: IGD
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