Crimson Cup’s seven steps programme provides all the benefits of a coffee shop franchise, but without expensive franchise fees, complicated contracts or restrictive business practices, according to the company.
Crimson Cup’s seven steps programme is based on its experience in helping hundreds of independent coffee houses become thriving businesses – without the large fees, complicated contracts or restrictive business practices of a coffee shop franchise.
Greg Ubert, founder and president of Crimson Cup Coffee & Tea, said: “Coffee shop franchises often charge large fees for the right to use their name and to purchase their products and equipment. Crimson Cup offers all the benefits of a franchise, including experienced consulting, tested equipment and award-winning products, but without the fees and restrictions.”
“From the name of your shop to signage to seating, you’re in charge of what is, after all, your business,” Ubert said. “But you can avoid many of the pitfalls of going it alone by taking advantage of our experience of what works.”
Ubert provides a blueprint for independent coffee shop success in his book, Seven Steps to Success in the Specialty Coffee Industry. Now in its second printing, this guide is the foundation of Crimson Cup’s seven steps programme.
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*Source: Crimson Cup Coffee & Tea *
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