Asda will be stocking a smaller 170g jar of French’s Classic Yellow mustard with an RRP of £1.39 in 309 stores, and Tesco will be listing a 170g jar of French’s Smooth and Spicy American Mustard in 298 stores, again with an RRP of £1.39.
Chloe Agache, brand manager at Bespoke Foods, said: “This is an exciting move for the French’s brand as we become more of a player within the mustard set. With a larger product range, smaller pack formats and lower price points, we hope to draw new consumers to the American mustard segment and appeal to more traditional mustard shoppers who are not currently purchasing our products.”
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