Under the contact Fruitamins will establish partnerships globally for the Vivalue’s Livaform product range.
The markets in focus are EU, USA and Asia where Fruitamins has a solid base in the supplement and pharmaceutical industries. Fruitamins is a global consulting company registered in the UK with main market focus on Europe, US and Asia. The company was founded by four industry professionals with years of experience in the supplements, food and pharmaceutical segments.
Fruitamins works globally for innovative and value added health and lifestyle products. Vivalue is a Finnish self-care provider behind the Livaform range. It is offering a selection of naturally vitamin and mineral based products to supplement a healthy diet.
The new delivery type is targeted the high-end market and life style consumers demanding convenience and health assurance in a normal balanced diet style, the company said. Livaform is formulated with stevia as the sweetener in the product by this anticipating the coming reform in the EU-legislation.
Source: Fruitamins
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