Fruitella enters jelly market

Perfetti Van Melle‘s Fruittella brand has expanded its confectionery portfolio with the launch of HFSS-compliant jellies, Fruittella Curiosities.

The sweets are made with 30% reduced sugar, real fruit juice and natural colourings and flavours and come in two varieties: By the Sea and In the Snow.

By the Sea features soft fish, starfish and crab shapes in flavours lemon, orange and strawberry. In the Snow contains penguins, polar bears and walruses in flavours blackberry, raspberry and strawberry.

Lauren Potter, senior brand manager at Fruittella, said: “This expansion of the beloved Fruittella portfolio caters to parents with 4-12-year-olds who are searching for an all-natural treat for the family…with the quality assurance that comes from a trustworthy household name.”

The new jellies are available in select UK retailers for an RRP of £1.50 per bag.