Perfetti Van Melle-owned Fruit-tella has expanded its gummy portfolio with the launch of the new Fruit First range.
Available in two flavours – strawberry & raspberry and mango & peach – Fruit-tella Fruit First gummies are made with natural colourings and flavours. In addition, they are high in fibre and are dairy-, gluten- and nut-free.
Lauren Potter, senior brand manager at Fruit-tella, said: “As we continue to innovate and expand our portfolio, our goal is to inspire parents who are searching for top quality, high fruit content, sweet treats”.
She continued: “As an iconic brand that consumers know and trust, we are thrilled to introduce this delicious new gummy range that has real fruit puree as its lead ingredient, and [we] are confident it’ll be a strong addition to all grocery confectionery aisles”.
The new flavours are available to buy from Boots and Ocado for an RRP of £2.
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