Available in Caffè Latte, Chocolate, Strawberry and now Vanilla, the milk-based product will be sold in 250ml 3-packs from September in up to 600 stores, retailing at £2.95 a pack.
This new agreement follows the successful launch of its Liquid Breakfast drink in a 330ml Tetra Pak Prisma DreamCap bottle, with sales passing the million unit mark in July.
Fuel was the first to bring the liquid breakfast concept to the UK and has managed to achieve 32% UK supermarket distribution within just three months.
“Liquid Fuel is the first ever drink to be sold in the cereal aisle and sits alongside other Fuel products, including Fuel granola and Fuel porridge pots,” said co-founder Barney Mauleverer. “We have been delighted with its performance so far and if research proves correct, the multipack should be a winner.”
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