Fuel Vodka, originally launched by Pernod Ricard India in August 2005, is positioned in the deluxe vodka segment. The brand was in need of renovation in order to gain even more competitiveness in one of the fastest growing categories in India.
The design solution created by Cartils started with a new, clean and modern bottle that still maintains the Fuel character. On a 3D level, a squared bottle with a bold Fuel embossing on each side has been designed to enhance a tactile experience and an up to date appearance, while on a 2D level, Cartils tried to bring the brand personality alive by increasing an energetic look and feel through the use of brighter colours and sleeker typefaces.
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