Fulcrum was launched at the end of October and is already available in bars and through off-sales across Northern Ireland. The bottle-conditioned beer has 5% ABV and is being retailed in 500ml bottles.
Northern Ireland’s first wheat beer, Fulcrum is the brainchild of Stephen McKenna, who has extensive management and marketing experience over 20 years in the industry with Diageo.
McKenna aims to export the beer to the Republic of Ireland, Great Britain and the US and has linked up with Drinks Inc, a leading Northern Irish distributor of beers, ales and other beverages.
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