Probiotics manufacturer Ganeden Biotech and probiotic packaging provider CapAble have collaborated on the development of a new telescoping probiotic straw.
The new GanedenBC30 LifeTop probiotic straw can be used in both refrigerated and shelf-stable milk or juice boxes, pouches and bottles. It has the potential to impact heavily on the children’s beverage market, as manufacturers seek increasingly exciting ways of providing children with the benefits of probiotic products.
Sweden-based CapAble will manufacture the straws, which contain 1bn colony forming units of Ganeden’s BC30 brand of the probiotic bacillus coagulans. The companies predicted the probiotics market would reach $36.7bn globally by 2018, with about $30bn from functional foods and beverages.
CapAble CEO Staffan Palsson said: “We are excited about this collaboration with Ganeden Biotech, a perfect partner to successfully bring the attractive combination LifeTop straw and GanedenBC30 to market. It is a milestone for us since this is the first agreement for CapAble for the LifeTop straw.
“As consumer demand for probiotics grows, so do the delivery forms available. Not everyone can or wants to eat yogurt or take pills; these straws offer a new option for consumers to get probiotics. A child can get their daily dose of probiotics from a juice pouch in [their] lunch box – this is groundbreaking.”
Ganeden senior vice president Michael Bush added: “We are thrilled to be working with the team at CapAble and to have entered into this exclusive agreement. Beverage manufacturers around the globe are asking for solutions to incorporate our patented probiotic into shelf stable beverages and the use of the GanedenBC30 LifeTopTM Straw enables integration into shelf stable beverages of all types.”
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