Pinnacle Foods-owned plant protein brand Gardein has launched a four-strong range of vegan ready meals in North America.
Called skillet meals, the products combine the brand’s signature ‘meatless meats’ with a variety of crisp vegetables, grains and pastas.
The range consists of: Asian-style chick’n fried rice, chick’n fiesta, chick’n Florentino and Italian-style rigatoni n’ saus’age.
Andy Judd, vice president of marketing at Boulder Brands, said: “Consumers today want healthier, sustainable options that fit into their busy schedules.
“As the very first multi-serve meals available in the frozen meatless category, our new skillet meals are outrageously delicious and can be prepared in minutes, making meal time a rewarding experience no matter how brief.”
The skillet meals are currently available at select grocers and will continue rolling out to major North American supermarkets in the coming months. Gardein products are currently available at 23,000 retail locations in North America.
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