Founder Geeta Samtani has created six new recipes in a new 80g pouch format. Priced at 99p to serve two, the range consists of Britain’s six favourite Indian varieties:
“We recognise that retailers have to make every SKU on their fixture count, and our research has shown that these are the varieties that will deliver the highest rates of sale,” said category manager Sally Campbell. “We are delighted that Tesco and Waitrose have bought into the range at this early stage, and are confident that other retailers will come onboard soon.”
The new Curry Pastes come in foil pouches, a format that works well on the Oriental fixture, but is new for Indian pastes.
© FoodBev Media Ltd 2024