Parampara’s products are marketed primarily in the Pune region of western India and exported to countries like the US, Canada and Japan.
Terms of the deal were not disclosed.
Vijay Sood, vice president, executive director of General Mills India, said: “The acquisition of Parampara Food Products’ strong portfolio of brands strengthens our ability to help bring home-cooked meals to the family table and positions General Mills India for continued growth.
“We want to expand on Parampara’s potential to bring convenient meal solutions for our consumers across India and around the world.”
Parampara’s products join General Mills’ growing portfolio of consumer favorites in India, including Pillsbury Fresh & Multi Grain Atta and dessert mixes, Betty Crocker dessert mixes, Green Giant vegetables, Nature Valley granola bars and Häagen-Dazs super-premium ice cream.
Source: General Mills
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