General Mills has announced its newest lineup of products poised to drive growth for the company.
Beginning in January, the company will launch more than 50 new products that meet increasing consumer demand for better-for-you snacks, products with simple ingredients, protein, gluten-free and bold flavours.
“We’re putting our consumers at the centre of our new product innovation by rapidly addressing evolving food trends and investing in areas that our consumers value, including added protein, gluten-free, and products made with simple ingredients,” said Jeff Harmening, executive vice president and chief operating officer, US retail. “I’m very excited about the quality of our new products. We’ve deeply engaged with our consumers and we’re creating foods that meet their needs.”
The newest products, which include Cheerios + Ancient Grains, French Toast Crunch, Yoplait Greek 100 Whips!, Nature Valley Nut Crisps, Food Should Taste Good Real Good Bars, and Old El Paso Restaurante kits build on the more than 150 on-trend new products introduced in July, which include stand outs such as Cheerios Protein, Old El Paso Nacho Blasted Taco Shells, and Fiber One cookies. General Mills will be adding more than 50 new items in the US and globally in the second half of the company’s fiscal year 2015.
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