The six figure deal marks 23 years of the brand’s support for rugby in Scotland, and will see the whisky’s latest product, the Ginger Grouse, lead the sponsorship activity.
The Famous Grouse will assist Scottish Rugby in its bid to bring a unique mix of top class sport and match-day experience at Murrayfield to a wider audience, with sampling, branding and advertising activity, as well as pouring rights at the stadium.
© FoodBev Media Ltd 2019
World Food Innovation Awards open for entries!
Have a Food product worthy of an innovation award? Then you’re invited to enter the World Food Innovation Awards.
Don’t delay – enter here today!