Ginsters has launched two new limited-edition sandwich fillings to kickstart the brand’s spring sales, set to launch across the UK impulse channel next week.
The two new flavours – smokey barbecue ham hock with cheddar and slaw; and chicken and pesto – will benefit from point-of-sale support and will be available for 12 weeks from 16 March with a recommended retail price of £2.99. They have been created to help retailers boost sales by generating additional interest, Ginsters said.
The smokey barbecue ham hock with cheddar and slaw sandwich is filled with British ham hock and cheddar cheese, complemented by a rich, smokey barbecue sauce and finished with cool mayonnaise and coleslaw on white bread.
The chicken and pesto sandwich taps into another popular flavour combination by combining British roast chicken breast with green pesto, and adding slow-roasted tomatoes, mayonnaise, rocket and apollo lettuce leaves between two slices of malted grain bread.
Ginsters sales and marketing director Linda Evans said: “Food to go is currently worth £4.8bn, but with the category predicted to continue growing to £7.8bn by 2020, competition from outlets serving lunchtime solutions is likely to increase massively. By tapping into increasing consumer demand for variety, quality and British ingredients, our limited edition sandwiches provide retailers with the chance to make the most of this increasingly valuable sales opportunity.
“To encourage additional purchases, and to help become a destination of choice for regular lunch time shoppers, we’d also recommended that retailers stock our limited edition sandwiches alongside other well-known food to go items as part of a meal deal offering”.
© FoodBev Media Ltd 2024