Givaudan has celebrated the tenth anniversary of its TasteTrek Citrus programme by launching a new anniversary global flavour collection, capturing the diversity and cultural importance of citrus fruits.
TasteTrek Citrus has played a key role in enabling Givaudan to deliver distinctive citrus flavours with stability and sustainability at their heart.
The new collection includes the Italian lemon femminello, famed for use in limoncello liquor. Other flavours from the collection include Californian valentine pummelo; sakurajima mikan from Japan; kumquat meiwa from China; Spanish sanguinelli blood orange; and perão sweet orange from Brazil.
Henning Hartnacke, Givaudan’s regional commercial head of Europe, the Middle East and Africa, said: “Our creative and technical approach to citrus delivers unique insight for our customers – inspiring consumer preferred products around the Europe, Africa and Middle East region. By partnering with a world renowned citrus grove in Italy we can introduce our customers to new citrus ingredients and inspiring varietals.
“The focus of TasteTrek is collaborating to deliver a great customer experience. With citrus development centres on every continent, we work with customers in their markets to optimise profiles and build stability and sustainability into their products.”
Givaudan product manager and leader of the TasteTrek programme in Europe, Sjors Peters, added: “Our treks allow us to explore the diversity of citrus with our customers for inspiration. But we also use our TasteTreks to highlight our citrus flavour stability technology as the grove creates the context for what can be replicated from nature, and where nuances are more difficult to capture due to their unstable nature.
“We then highlight how Givaudan overcomes this, both through flavour development and smart applications support. We find that customers value this approach which ties nature to something they appreciate in their daily jobs – which is stability in a final application.”
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