Around the world, in nearly all product categories, consumer demand for natural ingredients and products is rising. “Naturalness” is one of the most important drivers of purchase and consumption and it is also one of the most important factors consumers identify that makes a product trustworthy. Products with natural ingredients are largely seen as healthier and of better quality.
Consumers today have a strong desire to know what’s in their food and where it comes from. They increasingly read product labels for nutrition and ingredient information, and expect natural products to be sustainable and made using fair practices. Above all, consumers prioritise, and won’t compromise on, taste.
Givaudan is best equipped to help you create great-tasting products made with natural ingredients that consumers understand, accept, and enjoy.
Reformulating to simple, all natural ingredients that perform well, however, can be complex. A few common challenges with some natural ingredients include taste impact, availability, cost and shelf-life stability, so product changes are often easier said than done.
Natural solutions are a cornerstone of Givaudan’s 250-year history, rooted in a tradition of exploration, discovery and innovative thinking. Our holistic approach from nature to consumer experience is grounded in deep understanding of sourcing, natural extraction and cooking techniques.
As the largest global buyer of raw materials in the flavour industry, we take sourcing seriously.
Through our sustainability programme, “A Sense of Tomorrow”, we pursue a set of practices to ensure our materials are responsibly sourced, to secure a stable supply of our natural materials and make sure that local producers and their communities truly benefit from working with us.
Givaudan is dedicated to research in natural solutions that best supports you and your brands. Our research investment brings you more from nature – over 90% of our flavour research and development resources are dedicated to natural solutions ranging from new plant-based ingredients to natural conversions, and from natural extraction to cooking techniques.
Our knowledge, skills and portfolio help you keep up with changing consumer demands. We continually develop new solutions and have broadened our palette of extracts and kitchen ingredients to include a large range of spices, seasoning blends, botanicals, extracts, dairy and savoury solutions, cheese powders, stocks and marinades. Working with you to bring you the best solutions from nature, we can help you build transparency and meet the labelling needs for your brand and consumer target.
Givaudan, your natural partner.
© FoodBev Media Ltd 2020