Givaudan’s heritage in natural ingredients is rooted in a longstanding tradition of exploration, discovery and innovative thinking, using the world as a deep source of inspiration. While the company was founded 250 years ago, the heritage of discovery was exemplified by the pioneering scientist Dr Ernest Guenther and his voyages of exploration in the 1930s and 1940s.
Bringing a holistic approach from nature to consumer experience is grounded in a profound understanding of sustainable sourcing, natural extraction and cooking techniques. When you add to that the fact that over 90% of Givaudan’s flavour research is committed to discovering the latest innovations in natural solutions, it is clear that Givaudan are looking ahead to the next important discoveries.
Consumers, and understanding their needs and desires, are at the heart of Givaudan’s approach to flavours. This is driven by research showing that, globally, 47% of consumers would be encouraged to buy food and beverages with the claim “contains natural ingredients”, as health and quality are two key motivators for consumers.
It is no secret that there is a growing expectation in the food and beverage industry for companies to adhere to sustainability standards – something that Givaudan has been practising with their Sourcing for Shared Value commitment for many years. Where possible, materials are sourced directly from the producer, and the local communities are also supported through numerous social and environmental projects.
In 2018 there is a clear message and commitment from this global ingredients company: working together to bring you the very best solutions from nature. Givaudan, your natural partner.
© FoodBev Media Ltd 2020