Design Bridge has completed a global redesign for Unilever’s Lipton Ice Tea. The design is part of a major repositioning of the global Lipton brand to one ‘synonymous with natural revitalisation and wellbeing’.
The redesign of Lipton Ice Tea addresses key aspects including branding, visual equities, bottle structure, and key visual campaigns for communications.
Part of the challenge for Lipton Ice tea was to help expand appeal so it would simultaneously compete on shelf with carbonated soft drinks as well as other existing ice tea brands. The new design seeks to provide a competitive edge, communicating a healthier choice of refreshment with the natural and uplifting qualities of tea, and better for you than most CSDs.
A bright illustration of the Sun evokes the beverage’s uplifting and revitalising qualities, whilst also playing to the strong association Lipton Ice Tea has with beach culture.
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